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E-COMMERCE

Overview

The Objectives of this course are three fold:

To become familiar with state of the art Electronic Model, Payment Mechanisms.

To understand the basic principal of E-Government, Securities, Supply Chain Management. To Evaluate and observe various online businesses.

 COURSE OUTLINE:

Introduction to E-commerce

The difference between e-commerce and e-business

 Types of e-commerce

 Origins and Growth of E-commerce

 Impact of E-commerce on Consumer, Organization and Society

 Benefits and Limitations of E-commerce to Consumer, Organization and Society Barriers to E-commerce

 

E-commerce business models and concepts

 Business-to-consumer (B2C), Business-to-business (B2B) and Business-to-Government (B2G) business models

Business models in other emerging e-commerce areas

How the Internet and Web change business, strategy, structure, and process


The Internet and World Wide Web

Evolution of the Internet

The Internet – Key technology concepts Internet Protocols

The Internet today

The Internet Backbone

o Network access points and metropolitan area exchange 

o Internet Service Providers

o Intranets and extranets

Building an E-commerce website

Planning

Systems analysis and design

 

Building the system: In-house vs. outsourcing

Website hosting: In-house vs. outsourcing

System Testing

Implementation and maintenance

Website optimization factors

Choosing web server software

Logistics and Order Fulfilment

Overview of E-commerce website development tools

 

Security and Encryption

The E-commerce security environment 

Types of threats

Technology solutions

  • Protecting Internet communications 
  • Encryption
  • Securing channels of communication 
  • Secure socket layers (SSL)
  • Protecting networks - Firewalls
  • Protecting servers and clients – OS controls/Anti-virus software
  • Cryptography and Public key infrastructure (PKI), Certification Authorities and Digital
  • Certificates, Digital signatures Technology


Web Payment Systems

Payment systems

Merchant Accounts, Payment Gateways, Credit Cards Processing & Third Party Payment Processors 

E-commerce digital payment in the B2C arena

Electronic Check, E-Cash, SET based payment systems

 

E-marketing Concepts

The Internet audience

Internet traffic patterns

What consumers shop for and buy online

Basic marketing concepts

On-site Marketing Techniques – customer feedback, links, banner ads, affiliate programs, newsletters,

emails

 

Social, Legal, and Ethical Issues of e-Commerce

Impact of e-commerce on society

Legal/policy issues in e-commerce

Electronic Transactions Ordinance, 2002 in Pakistan Prevention of Electronic Ordinance 2007

 

Auctions, Portals, and Communities

Benefits of auctions

Risks and costs of auctions

The growth and evolution of portals Types of portals

Online communities/social networks

 

Case Studies

Small Projects

New Business or e-expanding existing business 

Business Description

Competitive Analysis

Product/Service offerings

Architecture/Web Development Plan

Marketing Plan

Operations Plan

Financial Plan

 

Fees

5000

Duration

6 Day(s)

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