Senior Marketing Specialist

Senior Marketing Specialist

Job Description

• Participating in developing and implementing the marketing plan and activities to help achieve company goals.
• Creating new marketing ideas that maintain the market share of the company.
• Identify brand-building areas and enforce brand marketing guidelines in trademarks, logos, and publications.
• Provide marketing generated leads, sales opportunities and business development; cost of campaigns, number of deals sourced by marketing as a % of total pipeline and total revenue.
• Help in running a smooth operating rhythm of measurable campaigns that drive revenue through sales teams.
• Participating in market researches and analyzing data and preparing related reports.
• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
• Creating the needed ideas for the marketing materials such as brochures, flyers and following up its execution.
• Participate in developing and executing all ATL & BTL campaigns.
• Execute integrated marketing programs (incl. events / exhibitions, branding / activation, tie-ups / cross promotions) mapped to the buyer journey.
• Support with development and execution of social media campaigns through paid and organic channels.
• Help in selecting and managing events (sponsored and hosted) to be included as tactics in the overall marketing mix, and ensure there is a cohesive pre-event, at-event and post-event strategy to increase engagement and response rates.
• Proactively engage with our sales teams to coordinate, communicate, and optimize the impact of marketing activities (aligning marketing with their business priorities)
• Communicate and educate the sales team regarding new and planned marketing activities, through internal marketing newsletter and other channels such as corporate communication activities.
• Manage vendors that contribute to local demand creation programs (incl. events services, direct mail providers, content syndication providers, telemarketing agencies, and list brokers).
• Measure, analyze and report on impact of activities (on operational, campaign and tactical level).
• Monitoring offline competition and prepare / present regular competition watch reports.
• Prepare and conduct all marketing administrative tasks and documentation.

Technical Requirements:

• Knowledge of marketing and communication principles, practices, and techniques.
• Experience in executing marketing activities (ATL / BTL).

Reporting to:  

Marketing Manager   

Education:

• Bachelor of Commerce / Business Administration / Marketing or Related Discipline.
• MBA / Post Graduate related Diploma (Preferred)

Personal Skills: 

• Excellent Communication and Negotiation skills.
• Professional and proactive work ethic.
• Good communication and presentation skills.
• Time management and multi-tasking. 
• Creativity.
• Team work.

Language 

Fluent English 

Years of Experience:          

 7 – 9  years 

Computer Skills: 

Excellent command of MS Office