Real Estate Advanced Marketing

Overall Objectives

By the end of this program, participants will:

• Master strategic planning for real estate marketing in both developer and brokerage contexts

• Build strong brand positioning and value-driven content strategies

• Apply segmentation, targeting, and positioning to various real estate audiences

• Develop high-engagement marketing campaigns aligned with sales goals

• Create a comprehensive, customized Real Estate Marketing Blueprint

Training Modules Outline

Day 1 – Strategic Real Estate Marketing Foundations

Objective: Build strategic, market-driven thinking in real estate marketing

• Differences in marketing for developers vs. brokerages
• Understanding the real estate marketing funnel (awareness to conversion)
• Buyer persona development & customer journey mapping
• Real estate market trends and buyer behavior (local and regional)
• Competitive advantage & project-level value proposition development

Day 2 – STP & Customer-Centric Marketing Strategy

Objective: Create marketing strategies that resonate with segmented audiences

• Market Segmentation techniques (geographic, psychographic, behavioral)
• Targeting strategies in real estate: mass vs. niche vs. micro-segments
• Positioning models: emotional, functional, lifestyle-based positioning
• Designing the STP Matrix for project launches and resale
• Aligning segmentation with project typology: luxury, affordable, commercial, etc.

Day 3 – Content, Communication & Brand Storytelling

Objective: Craft brand narratives and messages that drive trust and conversion

• Branding in real estate: company vs. project vs. personal brand
• Messaging framework: tone, emotional triggers, and persuasion techniques
• Storytelling tools for real estate: testimonials, founder’s story, lifestyle angle
• Multi-format content planning: brochures, presentations, videos, on-ground events
• Content pillars, campaign themes & marketing narratives

Day 4 – Lead Nurturing & Engagement Strategy

Objective: Enhance lead quality, trust-building, and engagement across the journey

• Types of real estate leads: cold, warm, and hot – how to market to each
• Psychological triggers for nurturing: credibility, urgency, and proof
• Educational vs. promotional content: what to use and when
• Offline nurturing: events, calls, consultations, printed collateral
• Creating high-conversion engagement plans: pre-launch, launch, post-launch

Day 5 – Strategic Marketing Plan,Final Marketing Blueprint + Workshop Presentation

Objective: Integrate all tools into a real, strategic marketing plan

• Group case study: designing a campaign for a project launch or brokerage rebranding
• Budget thinking: allocation by phase, audience, and objective
• Campaign rollout calendar (60–90 days)
• Peer review & expert feedback on each group’s Real Estate Marketing Blueprint
• Final reflections + Certification