Real Estate Development - Roadmap

Description

industry in Egypt.

Exploring and applying Strategic Planning concepts with an impact on the Real Estate Development

Learning Objectives

• Introduce the concept of planning

• Exploring the real estate market

• Presenting strategic planning process

• How to draft a strategic plan for a real estate development company

• The essential skills of a real estate developer

• The difference between a contractor and a real estate developer

• How to design the organizational structure of a real estate development company

• Marketing and sales strategies for real estate projects

• Hedging strategies for real estate projects in light of economic changes

• Implementing a graduation project

Targeted Audience

• Real Estate Developers

• Contractor Looking to Transition Into the real estate Developer

• Senior Management Level in Real Estate companies

• Real Estate Development commercial directors and marketing heads

• Real Estate Development business development managers, and sales heads

• Project Managers and Engineers

Training Modules

Module 1

Introduction to Strategic Planning

• Definition of Strategic Management

• Importance of Strategic Management

• Challenge facing strategic management

• Key Concepts: Strategy, Competitive Advantage, and Strategic Thinking

• Levels of Strategy: Corporate, Business, Functional, and personal

• Overview of the Strategic Management Process

Module 2 & Module 3

Real Estate Industry Overview

• Urban Development from Economic Perspective

• Real Estate Development Concept

• Urban expansion and fourth generation cities

• Key Stakeholders in Real Estate Development

• Real Estate Market Key Drivers, Challenges & Current Trends

• Impact of the New Administrative Capital

• Real Estate Investment Opportunities

• Prop-Tech and Digital Transformation

• Real Estate Development Scope of Work, Business Structure, and Products

• Real Estate Marketing and Sales Strategies

Module 4

Situational analysis

PESTEL Analysis - Macro Environment

Module 5

Situational analysis

Five Forces – Industry Analysis

Module 6

Situational analysis

Internal Environment Analysis

• Resource-Based View of the Firm

• VRIO Framework (Value, Rarity, Imitability, Organization)

• Corporate Value Chain

Module 7

Situational analysis

SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)

TOWS Matrix

Module 8

Strategy Formulation

• Strategy Formulation (Vision, Mission, Objectives, and Business Goals)

• Strategic Goals & Objectives (SMART Goals)

• Strategic Options

• Choice of Strategy (Corporate/Business/Functional)

• Business Policies

• Key Success Factors (KSFs)

• Strategic Initiatives / Programs

Module 9

Strategy implementation (for Real Estate Development)

• Organizational Structure and Strategy

• Tools and Techniques for Effective Strategy Execution

• Leadership and Strategic Change Management

• Corporate Culture and its Role in Strategy Implementation

• Challenges in Strategy Execution

• Case Studies on Successful Strategy Execution

• Assignment

Module 10

Strategy Monitoring and Project

• Case Studies and Applications

• Assignment