Real Estate Marketing "BLUEPRINT"

At this course, you’ll take the next step toward becoming a strategic marketing guru. You’ll discover cutting-edge strategic marketing models—and their real-world applications. And you’ll get the strategic marketing knowledge and tools you need to increase the spending rate of current customers and cost-effectively acquire new ones…integrate your strategic marketing mix elements with corporate goals…and maximize the benefits of e-commerce technology.

Learning Objectives

• Set the stage for the training and understand the evolution of the Egyptian real estate market.
• Grasp fundamental principles for building a strong brand, especially in real estate.
• Tailor marketing strategies specifically for the Egyptian audience.
• Understand the components of an effective marketing plan and the art of storytelling.
• Craft tailored marketing strategies that resonate with varied demographics and market segments.
• Equip participants with the understanding of digital strategies and their relevance in real estate marketing.
• Empower participants with skills to create unique and compelling marketing strategies that differentiate real estate offerings.
• Impart knowledge on budgeting, including allocation and management of a marketing budget.
• Develop skills for financial analysis in marketing initiatives, optimizing for profitability and forecasting returns.
• Foster collaboration and networking within the real estate industry.
• Equip participants with effective sales techniques to convert marketing efforts into tangible sales.
• Emphasize the importance of post-sales engagement and building long-lasting relationships with clients.
• Provide insights and techniques for adept leadership and management in real estate marketing.
• Understand emerging trends, innovations, challenges in real estate marketing, and envision future scenarios.
• Explore the integration of Artificial Intelligence (AI) in real estate marketing and understand its applications.
• Strengthen understanding and commitment to maintaining the highest ethical standards in real estate marketing.
• Bring closure to the course by summarizing key takeaways, providing guidance for continuous learning, and encouraging participant feedback.

Modules:

Day 1: Laying the Foundations & The Evolution of Real Estate Industry in Egypt

1. Introduction to Participants

2. The Evolution of the Egyptian Real Estate Market

3. What Makes You Different: Branding in Real Estate

4. Understanding the Market & Client Types

5. Archetype Case Study

Day 2: Brand Consistency vs Brand Evolution

1. Why Branding is Important

2. Brand Consistency

3. Brand Evolution

4. Differentiation through Branding

Day 3: Respecting Your Audience

1. Cultural Nuances and Societal Values

2. Localization and Audience Engagement

3. Sustainability and Green Features

4. Developing a Marketing Plan

5. Public Relations and Community Engagement

Day 4: Marketing Strategy vs Plan vs Tactics

1. PESTEL Analysis

2. SWOT Analysis

3. Localizing the Marketing Mix

4. Marketing Strategies vs Tactics

Day 5: Budgeting & Financial Analysis

1. Basics of Budgeting

2. Financial Analysis

3. Effective Marketing Channels