Real Estate Digital Marketing

This training program aims to empower real estate professionals with the skills and tools needed to thrive in the digital marketing landscape. Participants will learn to develop effective marketing strategies, leverage social media platforms, optimize digital advertising, and utilize emerging technologies for audience engagement and lead generation.

Learning Objectives

1.Understand the fundamentals of digital marketing in real estate.

2.Develop actionable marketing plans and tactics for online success.

3.Utilize social media platforms like Facebook and TikTok for effective marketing.

4.Set up and optimize business profiles on platforms like Facebook and LinkedIn.

5.Create, manage, and optimize ad campaigns using Facebook Ads Manager.

6.Employ audience segmentation and targeting to enhance lead quality.

7.Analyze ad performance and optimize campaigns to maximize ROI.

8.Explore TikTok's potential for real estate marketing and audience engagement.

9.Master Google Ads for lead generation and campaign management.

10.Ensure compliance with digital payment methods and advertising tax regulations.

Modules

1- Introduction to Digital Marketing For Real Estate

- Strategy, Marketing Plan, and Tactics
- Digital Marketing Platforms
- Utilizing Facebook for Real Estate Marketing

2- Digital Billing and Payment Systems For Real Estate Professionals

- Business profile on Facebook
- Payment Methods in Digital Marketing
- Taxes on Digital marketing
- Facebook Ads Manager

3- Meta & TikTok Advertising for Real Estate: Strategies that Sell

- Introduction to Facebook Ads
- How to create a professional sponsored Ad
- Optimizing Meta Ads
- Getting started With TikTok Ads
- Set Target in WhatsApp Campaign

4- Unlocking Google Ads For Real Estate Success

- Introduction to Google Ads
- Setting Up Your Google Ads Account
- Keyword Research and Selction
- Creating Effictive Google Ad
- Using Landing pages
- Manging Campaigns with Google Ads Manager
- Optimizing Google Ads