Branding Specialist

Branding Specialist

RECAP

RECAP is the market leader in real estate education and business consulting across Egypt and the Middle East. Since 2014, we have trained over 700 real estate companies, empowering developers, brokers, and professionals with world-class training and consultancy services. We are expanding rapidly and seeking a Branding Specialist to strengthen our brand presence and support our next phase of growth.

Job Summary

As a Branding Specialist at RECAP, you will be responsible for developing, implementing, and maintaining consistent and impactful branding strategies across all communication channels. You will work closely with our marketing, sales, and training teams to ensure that RECAP’s brand identity reflects our vision, values, and market leadership.

Key Responsibilities

•Develop and execute branding strategies that align with RECAP’s vision and growth objectives.

•Ensure brand consistency across all platforms, including website, social media, events, and training materials.

•Conduct competitor and market analysis to identify differentiation opportunities.

•Create brand guidelines and oversee their application across internal and external communications.

•Collaborate with the marketing team on campaigns, content, and visual identity.

•Support the launch of new services, sub-brands, and regional expansions with strong branding frameworks.

•Monitor brand performance and recommend improvements to strengthen positioning.

Qualifications & Skills

•Bachelor’s degree in Marketing, Communications, Business, or a related field.

•3–5 years of proven experience in branding, marketing, or communications.

•Strong creative and analytical skills with the ability to translate strategy into execution.

•Excellent command of English and Arabic (written and spoken).

•Proficiency in design tools and digital marketing platforms is a plus.

•Previous experience in real estate, education, or consulting industries is an advantage.

What We Offer

•Competitive salary and performance-based incentives.

•A dynamic, collaborative, and growth-oriented work environment.

•Opportunity to work on high-impact projects in Egypt and the Gulf region.

•Continuous professional development and career growth opportunities.